When COVID-19 struck, many businesses were hard-hit, but at the same time, businesses started and our guest went for the latter despite the difficulties. In this episode of Life Unedited: Working Women, listen to Alisa McCabe’s interview with the amazing CEO of Milestone Franchising, Lisa Linkowsky, as she offers valuable tips and advice on everything from choosing the right franchise to building a successful business.
Lisa Linkowsky has over thirty years of extensive experience in consumer marketing, sales, project management, and strategic planning. After working at various Fortune 500 and mid-sized companies, Lisa followed her entrepreneurial spirit and became one of the first BirthdayPak franchise owners in 2014, where she was a key member of their Franchise Forum as well as a trainer and mentor. Milestone Franchising is her second business venture and a direct result of her franchise ownership experience. Working across the country, Lisa offers a realistic approach to business ownership allowing her candidates an objective understanding of franchising and only introducing concepts that have a sound foundation. A visionary business builder who wants to inspire and influence positive change in the world. Lisa is also the host of Franchise Focus, a weekly TV show on the RVN streaming platform. She speaks with a wide variety of industry experts in the franchising world.
[00:01 – 05:58] How Franchising Can Be a Great Way to Start
[05:59 – 16:15] The Ins and Outs of the Franchise Industry
[16:16 – 21:04] A Look into an Effective Personal Living
[21:05 – 28:26] How To Connect with Lisa
Key Quotes:
“There's a lot of misinformation about franchising out there… Is it a pyramid scheme? Is it a multilevel marketing business? They just don't get what it is. And yet we have franchises all around us, everywhere, and yet it's like some kind of secret club.” - Lisa Linkowsky
“And I wonder, we had 2.2 million women leave the workforce during this pandemic. And I think part of it was that is that when it got too hectic for women, we couldn't say, hold on a second. I wonder if more women are going to become business owners.” - Lisa Linkowsky
Resources Mentioned:
Connect with Lisa Linkowsky
Website: www.milestonefranchising.com
Youtube: https://www.youtube.com/channel/UCaiwRLSyJSM5L2zy4xrYPbA
Facebook: https://www.facebook.com/MilestoneFranchising
https://life-unedited-working-women.castos.com/
Life Unedited: Working Women is a podcast hosted by Alisa McCabe of First Steps Financial. Our weekly conversation series focuses on women entrepreneurs and leaders - what drives them, what they have learned, and how they find ways to thrive. They commiserate, laugh, and curse a little, but they end up smarter and building camaraderie with each other and other Boss Women! Listen and subscribe to Life Unedited: Working Women wherever you get your podcasts.
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